POWERVIEW™ CAMPAIGN

Luxaflex

Brand strategy. Pan-European consumer and B2B campaign planning. Photography direction. Integrated creative. Social. Brand guidelines.

Starting point.

The Luxaflex® portfolio of products is constantly growing. They are innovators – always one step ahead of the competition. So it was only natural they were the first to really take the operation of window shades and make it part of the modern connected home. But this meant our challenge was to try and enthuse the consumer and the industry about the product.

Taking the brand further.

Our ‘a day in the life’ story clearly shows how PowerView™ can make a difference in the home morning, noon and night. It shows a practical, understandable and desirable benefit – so we had started the job of creating a new market. And, because everything is much more immediate when you see the system in action, we made sure there was plenty of video content to bring PowerView™ to life. As ever with Luxaflex®, our messages were written to come over loud and clear in seven different languages across six separate territories (UK, Sweden, Denmark, Norway, Belgium and The Netherlands).

What happened next?

This is one our very latest ‘hot off the press’ jobs – so we’ve yet to see any hard figures. In fact, we’re still busily implementing the B2B side of the campaign; signing dealers up to the PowerView™ programme before the full consumer launch later this year. As soon as the numbers come in, we’ll share them here… so keep checking in.

The outcome.

“Outpost developed a distinctive and individual voice for us which takes the Luxaflex® brand to the next level.”

— Deborah Northcott, VP Marketing, Hunter Douglas.