Field Notes - Hannah Newbould

13 May 2017

Behind the scenes

Tell us about your role at Outpost.

I’m the social media manager here. I look after all of our clients social media needs from strategy to day-to-day management. Every day is different, one day I can be writing a pitch document and the next day I could be writing a content plan and blog posts. I love the role because it’s so varied.

You’ve previously worked in-house at a huge fashion retailer, boohoo.com. How does working at an agency compare?

Don’t get me wrong, working at boohoo was an amazing experience. I learnt loads and it was great to see what working in house was like. It’s completely different to working at an agency though. The attitude of the people, the pressure, the day-to-day atmosphere. What I love about working at an agency is the variety of work. Yes working in fashion is very glam and exciting but it wasn’t all that challenging. Whereas writing content for a mix of clients, one day writing about firefighting suits, the next, writing about bad boilers! It’s so exciting and different, not to mention very rewarding when you see results for a client.

What’s your favourite thing about working at Outpost?

The team here is epic. We all get on so well and I think that really comes across in the work we produce. We all work together to get things done and help each other out. A lot of the agencies I’ve worked at just don’t have that dynamic, they work in silos, which for me isn’t the most efficient way of producing high quality work for clients.

What challenges do you face in your job?

Social media is quite a fast paced job to work in. With constant algorithm updates and new features it can be quite hard to keep on top of whilst updating the client on these updates and tailoring content to ensure we are reactive! But it keeps it fun!

What’s your favourite social media platform and why?

Instagram is my favourite. It seems to be doing everything right at the moment and it’s one of the funnest to write content for. I really like Instagram stories, I never thought it would work but somehow they’ve done a really good job of it and I use it daily now.

Have you always worked in social media?

No, I started off wanting to work in advertising (ha!) and started working as a campaign manager at BJL. I was then invited to do some work experience in their PR team which is what I ended up doing for a couple of years at the start of my career working on the Nissan account at TBWA. Then Social naturally became a part of the PR role and I soon realised that was what I wanted to do. It’s great because I graduated just as social media was becoming a big deal. It’s crazy to think that paid social, Instagram, Snapchat etc was non-existent at that point! It was all organic Facebook and Twitter.

Describe yourself in 3 words

Lively, charismatic, enthusiastic (on most days!)

Any tips for people wanting to get into social media?

Don’t be fooled….it isn’t just updating social media channels – despite what some of my family think! A lot of work goes into planning campaigns, testing new content types for different clients. No client is the same, no channel is the same and it takes a lot of work to get to a place with a client where the results are really strong and consistent. It’s a time consuming job and you have to have a lot of patience and ideas.