May Round Up

24 May 2017

Industry Insights

Welcome to our Outpost May round up. A collection of all the important happenings in the industry from over the month, (including some very important Facebook food news).

Facebook introduces video timeline covers

Facebook has started to roll out its latest timeline cover update for brands. Video timeline covers are currently being tested across several brands with the objective of making brand pages look more engaging. Check out the latest feature on this surf school’s page here

Facebook testing food orders

Yes, another feature to roll out on Facebook over the coming months, an app to make food orders through Facebook. Currently being tested in the US, you can now order food through the Facebook app or through desktop. The feature is an expansion on a partnership with delivery.com and will act in a similar fashion to deliveroo.com – we’ll take 5 pizzas please!

Snapchat who?

Instagram has reported that user numbers have jumped to 700 million monthly users – yes, that means it’s doubled in size over the last two years. Instagram is thanking its’ new ‘Instagram Story’ addition for the huge growth over the last few months (shame it hasn’t had the same effect on Facebook!)

Instagram Stories have also received a Snapchat style upgrade this month with face filters, cue the dog ears, golden crown and koala bear face selfies.

So how can you use Instagram stories to drive brand awareness? The lastest algorithm changes have made it increasingly difficult for brands to ensure their content is visible in peoples feeds. With Instagram Stories, content is much more visible to followers, Sprout Social (January 2017) reported that if a user only has 10% of followers posting to stories you have a much higher chance of being seen due to adoption rates of users. Don’t forget, content still needs to be engaging and relevant to your audience, Stories gives you more freedom to post raw, less polished content than you would find on a profile page. Why not try behind the scenes style content from a photo shoot or a day-in-the-life style story, don’t be afraid to have fun with the stickers and paintbrush features too!

Vogue streams the Met Gala in 360 degree live stream on Facebook

Exciting stuff from the Met Gala. Facebook users have now been given front row seats, courtesy of Vogue and Moet & Chandon. Facebook users can watch the full event through Vogue’s Facebook page. “The Met Gala is one of the biggest nights in fashion and the interest it garners is phenomenal—audiences are determined to be part of the action,” said Anna-Lisa Yabsley, digital director of Vogue. “Our partnership with Facebook and Moët offers our audience direct, front row access to experience all the action of the red carpet. This will be the only official way to watch the red carpet live, and we’re thrilled to share this experience with the world.”

YouTube gets a shiny upgrade

May saw the launch (or a sneak preview at least) of the brand new YouTube look. The new design now includes a dark format to avoid glare when you’re watching cat videos late at night! See the preview here

About time YouTube has an upgrade, with all the new apps and updates to other platforms over the last few years it feels Google have neglected it’s most popular platform. No longer! It’s time to move over Netflix and Amazon Prime…Youtube has also announced that it will be launching a number of TV shows (think Netflix Originals). Six of the shows will be part of a brand partnership with different brands, Johnson and Johnson being one of the first named, and thirty of the other shows will be available on YouTube Red – the subscription side of YouTube created by influencers.