September round up

03 October 2017

Industry Insights

Welcome to our September round up where we recap on some of key the digital updates across the industry.

Twitter character update

There’s nothing more frustrating than trying to fit 140 characters into a single tweet, especially when you fancy a rant – Twitter is widely used for expressing opinions on certain topics. Some users will now have trial access to 280 characters. This new feature is currently only available to a select group of users while it’s in testing, before the potential of being rolled out to the public.

Twitter says it decided to increase the character limit due to it causing restriction in some languages over others. Users have been eagerly awaiting a character increase for years so it’s good to see the platform listing to its users needs.

Influencer updates

Instagram has started to roll out stricter rules when it comes to influencer advertising, a simple hashtag #ad will no longer be accepted. The transparency of what influencers and celebrities were posting as an ad has been a hot topic across the news recently. Earlier in September Instagram announced that they would be rolling out a native feature that would indicate when they are being paid by a brand to post. Of course this could cause complications for brands using influencers as part of their content marketing strategy as fans may start to see through authenticity of influencers and which products they like and which they are just getting paid to promote.

London Fashion Week Learnings

Every year brands showcasing at LFW turn to innovative and technological savvy ways to generate buzz across the industry. This year Topshop and Tommy Hilfiger really stood out with their use of social media to turn an exclusive event into an inclusive one.

Topshop

Topshop used live streaming and organic formats to provide constant content to its audience. Instagram reported that Topshop posted more videos and Instagram stories than any other brands. By live streaming the catwalk shows and taking consumers backstage everyone feels involved in the event and it’s not so much segregated to the elite.

Tommy Hilfiger

Tommy Hilfiger ensured its show was live streamed across social media and it was immediately shoppable online after the show.

Not only was it shoppable online, they used social media to live stream the collections with click to buy functions on Facebook, Twitter, Instagram and Snapchat. They used clever captions on Instagram “we saved you a seat” to make the audience feel important and involved in the show. As the desire for instantly purchasing products has become increasingly demanding these see now, buy now adopters will become vital for brands to keep their consumers happy.

Pinterest

Some of you may have forgotten about Pinterest, but it’s still one to watch.

People go to Pinterest to find inspiration and ideas from fashion tips to home ideas. The platform recently announced that is now has 200 million monthly users and has launched a ‘Taste Graph’ to make it easier for advertisers to understand users interests and preferences,

The Taste Graph will connect millions of people with new ideas that are tailored to their interests, allowing them to discover fresh ideas and continue to inspire Pinners. These ideas are more accurate the more a Pinner searches and pins content to their boards.

Last but certainly not least, we want to share an exciting new update for team Outpost. We’re proud to announce we have been appointment to manage the PR and social media for Rockport UK. Find out more.