#LeBigSwim Campaign

Kronenbourg 1664

Illustration, Design, Packaging

Starting point.

We had a lot of fun working on the Kronenbourg 1664 #LeBigSwim, a campaign in which Manchester United football star Eric Cantona swims the English Channel. Cantona vowed to swim from France to England if over 10,000 Britons agreed that Kronenbourg lager is the best tasting beer available in the world.

Working in conjunction with COW PR and Ogilvy & Mather London we were asked to design the pre-launch graphics displaying a huge wetsuit-clad Cantona projected onto the White Cliffs of Dover. As part of the PR and social campaign we designed the packaging for the Kronenbourg supreme swimmers duck fat created by no other than Michel Roux Jr.

Taking the brand further.

To give the former footballing superstar the best possible chance during #LeBigSwim, Kronenbourg 1664 teamed up with renowned French-English chef, Michel Roux Jr., to produce the first Michelin star-quality swimmers’ grease, made from duck fat. If applied liberally from head to toe it will help Monsieur Cantona speed across the English Channel like water off a duck’s back. It’s a well-known fact that Channel swimmers smother themselves in bird fat and other assorted lubricants to conquer the crossing. However, only the finest fat, created at the hands of a culinary king, will do for the legendary Cantona if he is to fly the flag for great taste from France to Britain. Working closely with the brands guidelines and the campaign creative team we designed and produced 50 jars of Michel Roux Jnr.’s Suprême Swimmers Duck Fat. Along with media gifting these were also up for grabs on the Kronenbourg 1664 Facebook page for any budding chefs or Channel swimmers inspired by Cantona.