2018 Design Trends

12 January 2018

Industry Insights

As a new year begins we look ahead to the design trends of 2018.

Double Exposure Duotone

Double Exposure has been around for many years now and by 2016 many websites started adopting the use of duotones. A dutone is a halftone reproduction of an image using the superimposition of one contrasting colour halftone (traditionally black) over another colour halftone. In 2018 we will see these two techniques merging to create a hybrid effect. Double exposure duotone is achieved by doubling the image or using two different overlapping images in monochrome colors. This way, designers achieve an “ahead-of-its-time” effect.


The Glitch effect has been hugely popular in the design world over the past year and it looks like it’s here to stay. Glitch art refers to visual effects that play with the makeup of an image and make it appear corrupted or distorted.

Vibrant Gradients

Gradients are making a big comeback in 2018 and they will be louder than ever. Many designers and brands have utilised this style in web design, logos and user interfaces to name but a few. Colours will be bold and will be combined with a variety of textures.

Geometric Patterns

Since arriving on the scene in 2016, the geometric design has played a large part in the creative world. This has mainly been recognised by Pantone, who predict geometric patterns in wallpapers, tiles and art this year. Pairing geometric patterns with bold colour choices will bring complexity and excitement.


3D composition and bright/bold colours make for the perfect combo this year. The last few years have seen an increasing number of 3D design projects and we feel that it will be one of the strongest design trends in 2018.

Cropped Typography

Cropped typography was a big trend in 2017 and will be seen even more throughout 2018. This style characterises with cropping your text’s letters so that they can still be readable, a technique seen in our recent Bear Grylls Adventurers campaign.

Illustrations over photos

A slightly different trend for 2018 is merging photography with digital drawing. This creates an edgy look and boosts the effect of the photo. This is a great technique for brands wanting to stand out from the crowd.