Compass issue 6 - Channel 4, Doritos, Aston Martin and more

28 August 2019

Industry Insights

Channel 4 stars amusingly bring to life genuine complaints made against them

Channel 4 has launched a campaign that celebrates the range and diversity of its stars through complaints made against them. ‘Complaints Welcome’ brings to life the weird and wonderful complaints Channel 4 has received about its presenters and shows, to highlight the fact that the broadcaster lives to spark discussion and challenge the way people see the world.

The Klarna X VAR shirt

As controversial Video Assistant Referee technology comes to the Premier League, payment provider Klarna tackles the debate with a VAR football shirt. The Klarna X VAR shirt highlights that the ‘buy now, pay later’ brand is the VAR of online retail and helps shoppers get their decisions right off the pitch. The limited edition shirt is designed by British-Italian graphic and apparel designer Angelo Trufo, who is known for his football kits, and made by Amsterdam-based football fashion shop COPA. It has been sent to influencers, football personalities and fans in a box that can be folded to resemble the VAR on-field review screen. The work was created by Jorgen Sibbern and Josh Harris at 72andSunny Amsterdam, and directed by Sam Vis through Halal Film & Photography.

Got an Aston Martin? Create an Aston-themed garage

The British carmaker is showcasing a new design service to create dazzling automotive galleries, lairs, garages, and living spaces for your Aston Martin vehicles.

One aimed at the world’s billionaires, the service will allow clients to personally work with the Aston Martin Design team (along with renowned architects and engineers), you can create the perfect living space for your car and the entire family.

Doritos removes the name from its logo to appeal to Gen Z

Doritos is forgoing its tagline and its logo in hopes to appeal to Gen Z – a generation that admit they don’t like overt advertising. The crisp brand has changed its iconic tagline ‘For the Bold’ by launching a campaign focused on igniting consumers to take what they love to ‘Another Level’.

Doritos will remove its logo from its advertising and social content and instead build the brand with its iconic triangle design and the words ‘Logo Goes Here’. The brand is hoping that fans recognize the classic colours of its bag, the chip-shaped icon and other notable Doritos attributes, like cheese dust, in its new push.

Hendrick’s Gin creates launderette activation

Following its immersive tunnel wrap in King’s Cross St Pancras, Hendrick’s Gin has been transporting people to its gin world through a portal in a launderette based in Shoreditch. The 45-minute experience will see guests enter through an unassuming launderette where the owner will greet them. The event will be a multi-sensory experience where people will be able to sample Hendrick’s Gin infused with rose and cucumber and mingle with influencers.

Image credit: Time Out, The Drum, Campaign, Doritos