Compass issue 7 - Cadbury's, Ellesse, Coca-Cola and more

06 September 2019

Industry Insights

Donate Your Words

Cadbury’s Dairy Milk has gone wordless for the first time in a new campaign titled ‘Donate Your Words’ – The campaign sees Cadbury remove all words from its chocolate packaging on special bars, with 30p from each sale being donated to Age UK. In a typical week, almost 2.6 million people aged 65 and over speak to three or fewer people they know, with more than 225,000 often going a week without speaking to anyone at all. The push also encourages shoppers to “donate their words” by pledging to reach out and have a chat with older people.

Kasia Kucharska x Ellesse

After a long spell out of the limelight, Ellesse (which was acquired by the Pentland Group) is ready to return to the world of fashion. Streetwear blog Highsnobiety approached three up and coming talents and asked them to revisit and customise parts of the brands SS19 collection. The project which has gained the most attention is that of Kasia Kucharska. The young Berlin-based designer enjoys experimenting with manufacturing techniques such as gluing, laser cutting, welding, deep drawing, and plugging. Her lookbook heavily inspired by Ellesse’s tailoring meets sportwear heritage is a nod to founder Leonardo Servadio.

Coca-Cola signs up to sponsor Euro 2020

Coca-Cola continues its 32-year association with UEFA by signing as official soft-drinks sponsor to the Euro 2020 football tournament. Next summer’s edition of the quadrennial continental national team soccer tournament is being hosted in 12 cities across Europe. The sponsorship deal will give Coca-Cola the opportunity to showcase several of its brands across the various city venues, as well as via physical and digital branding. It comes less than a year after Coca-Cola announced a three-year deal with the Premier League.

Heinz show you how to pour properly

Getting Heinz ketchup to flow out of its glass bottle can be quite the challenge if you aren’t aware of some of the classic hacks associated with the problem. Some have found the striking the number 57 that’s embossed on the top of the bottle works but it also helps if the bottle is held in the correct position. Heinz Canada is trying a new packaging idea by building on the latter. It’s positioning the label to be upright only at the exact angle for optimum pouring.

Museum of Weed

A story of highs and lows

A new experience opens this week in LA - The Weedmaps Museum of Weed takes visitors through the storied history of cannabis by moving through the many varied locations and time periods where it has typically -or stereotypically- been consumed. Here, we celebrate the victories and shed light on the most damning moments throughout the last century.

The 30,000 sqft experience features seven immersive exhibits, interactive art installations, artifacts, and a Plant Lab.

Image credit: Highsnobiety, Coca-Cola, Heinz, Cadbury’s, Museum of Weed