January Round Up

06 February 2018

Industry Insights

Welcome to our first monthly round up of 2018 and well done for getting through what felt like the longest month ever!

Facebook algorithm update

It seems like every week there’s a new update to Facebook’s algorithm and it’s becoming increasingly difficult for us poor content writers to get eyeballs to see your content. So what’s the latest….?

Quality is a priority when it comes to Facebook content. Make sure your content is engaging and relevant to your audience. It’s time to stop thinking with such a commercial brain and start creating content that is relatable to your audience. Don’t get us wrong, feature your product, but show it being used in a relatable way. Don’t be all ‘sell, sell, sell’.

Here at Outpost we’re always thinking about how we can push our client’s products without being in their consumers faces. It gets you nowhere. Especially on Facebook.

Here’s a good example of a video we created for our client Ballyclare. They wanted to promote sales of a new fire suit, so, we did some research into a firefighter’s life and interests and we found that a lot of them used Crossfit to train. So voila! We worked with Crossfit champion and ex firefighter Sam Briggs to produce a great combo of reliability and product qualities showcasing the suit in an authentic way. Watch the video and catch the full case for more.

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Pantone colour of the year

“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.

Basically it’s all about fighting the power, being bold and strong, and being truly original. That’s the mood for the year ahead. Enough said. Head over to our Twitter and vote if you’re a fan of the ultra violet shade.

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What we learnt from the Leeds United logo nightmare

Currently being talked about as the ‘worst rebrand in history’, Leeds United saw some (or a lot) of backlash about their new logo. Approaching their centenary, fans were excited to see what the club had produced. Unfortunately, the new logo didn’t go down well, and not surprisingly considering our office dog Pippa could’ve created better on Paint. The rebrand proves that research and consultations don’t always help steer the creative process if you don’t have a clear vision of who you are. It’s a shame to see a club with so much history and heritage abandon all that in this new design. We appreciate what they were trying to do in including its supporters and grass roots however this could of been communicated in other ways, look at Spurs or Everton who illustrate this through their wonderful campaigns and imagery. There are so many things they could of done with the identity to express the club, taking inspiration from the past with the owl or the white rose and interpreting that in a modern way. Within six hours of the logo launching the logo ceased to exist.

On that note, check out our case study about some of the logos we’ve created for brands.

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Instagram scheduling

This is not a drill! Halleluiah, GET IN! Instagram has finally allowed you to schedule posts. And I don’t mean, saving as a draft then having to publish at the time of posting. I mean full on, schedule on a Friday and don’t have to think about it again until Monday. Users of Instagram partners, Hootsuite, Sprout Social will have access to the tool and you will schedule in exactly the same way as you schedule for all other channels.

“The scheduling and publishing of Instagram content has been the number one request for our 16 million customers. Now, they can manage large volumes of content, multiple team members and multiple Instagram accounts with ease and security. Hootsuite is excited to partner with Instagram to make this happen.” Hootsuite CEO Ryan Holmes

Unfortunately, the official support for post scheduling doesn’t extend to ads, and it’s not directly available within the product itself, but we think it’s a great start and our Social Media Exec is thrilled! We wonder what she’s going to get up to now on her weekends…