Rana – an Italian pasta company founded in 1962, made famous for their fresh quality ingredients. Loved worldwide, they have started to break into the UK market.
Our third OOH campaign for the brand focuses on emphasising the appetite appeal of the pasta through high impact product shots and messaging.
We’re rolling out a series of adverts including 48 sheets and 6 sheets both printed and digital across the North East, West, Yorkshire and greater and central London areas including Waterloo and St Pancras. These will sit alongside a four page newspaper press wrap we’ve designed for the Manchester Evening News, Liverpool Echo and Newcastle Evening Chronicle. Keep an eye out for them!