The Social Explorer - 5 things you missed

07 August 2018

Industry Insights

Facebook and Instagram attempt to fight social media addiction

What’s the first thing you do in the morning and last thing you do at night? If you’re checking social media like over 50% of people in the UK, then Facebook and Instagram’s latest update is for you (Business Insider).

Using our mobile phones has become so habitual that constantly scrolling through our apps is second nature and it’s easy to lose track of just how much of the day we’re spending on them. Last week, a report published by Marketing Week revealed the average millennial scrolls for seven to ten miles per year – that’s a lot of scrolling!

So, Facebook and Instagram have launched a tool to help us manage how much time we’re spending on the platforms. Features include an activity dashboard, a daily usage reminder and an option to mute notifications – all aimed at helping us to be more mindful about the time we spend online.

Facebook Dating will be a feature, not an app

Facebook has confirmed plans to move into online dating, with a feature sitting within the app. This feature will allow users to choose from a range of gender/non-binary options and sexual orientations for their profiles, as well as giving the option to choose whether or not they want to be visible to friends of Friends. Anyone using Facebook Dating will be able to connect their profiles to other aspects of the platform, like Groups and Events, in order to help them match with other users who have similar interests. The aim of the feature is to encourage more meaningful relationships, rather than the ‘hook-up’ feeling of apps such as Tinder and Bumble.

Kylie Jenner launches Instagram face filter

Kylie Jenner, she’s Instagram’s selfie queen and one of America’s richest businesswomen, so it’s no surprise she’s launched her own custom face filter for Instagram. Fans can now swipe over their live camera to see what they look like in seven shades of the famous Kylie Cosmetics lip kit. The face filter will also darken and define users’ lashes and softly blur and contour the face – like we needed an excuse to take MORE selfies! Make sure you follow Kylie on Instagram to get access to the filter!

Instagram Stories celebrated it’s second birthday

It feels like it’s been around for longer, but last week marked the second Birthday for Instagram Stories. Stories now has 400 milion daily active users and has seen several updates over 2018 including Music, Emoji Slider and more recently the Questions Stickers. In a recent interview, CEO Kevin Systrom revealed that Stories are the future of social sharing, expected to overtake the News Feed. Stories marked Instagram’s first real effort to push beyond its image-hosting roots and allowing more organic, raw content to be captured through the app in image and video format.

WhatsApp will charge businesses for leaving you hanging

Whatsapp has revealed its Business API will begin charging companies who are slow responding to their customers. Companies will be charged a fixed-rate fee if they don’t respond within 24 hours of the message being sent. Businesses will still only be able to send messages to customers who contact them first, but the API will allow them to programmatically send shipping confirmations, appointment reminders, and event tickets. It has also revealed future plans to run ads in its Status feature (it’s own version of Stories) in an attempt to generate some revenue.